Mascara: A Shopping Guide


by James S

Mascara: A Shopping Guide

Mascara is easily one of the most widely used types of makeup in the world. Mascara can serve to accentuate natural features or to bring an entirely new look to life. Because of the global popularity of mascara, there are many different brands, functions, and styles available to choose from. As a result, searching for the right mascara can start to feel overwhelming. Taking a walk down the aisles of the local beauty store can be a lesson in frustration. How can someone possibly pick the right mascara when they don't get to personally try them all out? Read on to find out about the best mascara options and get a better idea of what to look for when shopping.

In order to find the right mascara, people need to ask themselves what features they are looking for. Do they want to add length to their eyelashes? Do they want a thicker, fuller look? Do they want their eyelashes to be dark and provocative? Does it matter if the mascara is waterproof? What kind of applicator is necessary? Once these questions are answered, shoppers can begin to look into the three different categories of mascara. Powder Mascara - Powder mascara is applied via a wand after a few drops of water are added to the mix. This mascara provides a 'false eyelash' finish. Cream Mascara - Cream mascara provides volume and depth to the eye area. Cream mascara is effective and versatile but easy to smudge. Liquid Mascara - Finally, liquid mascara is the most popular category for sale. Liquid mascara helps to sharpen lashes and is particularly effective when used on curled eyelashes. Liquid mascara can be water resistant.

Since mascara is one of the most popular types of makeup in the world, there are countless brands all seeking to establish themselves as the best in the industry. While there truly are countless mascara options out there, a few companies keep floating back to the top. Some of the best mascara companies include Maybelline, Cover Girl, L'Oreal, and Benefit Cosmetics. Each brand of mascara offers its own high-end and basic options and there is no definitive way to separate them from one another. Essentially, the best mascara is the one that appeals most to the user.

Buying mascara can be exhausting. Why? There are simply too many options at too many price points. Fortunately, it can be easy to make a purchase once shoppers know what they are looking for. Prices for mascara are all over the board. You can pay as much as $72 for Faux Cils Longest Lash Mascara by Chantecaille, or as little as $4.49 for Great Lash Lots of Lashes Mascara by Maybelline. For a waterproof option, shoppers can turn to Maybelline's Total Temptation Waterproof Mascara for just $9.49 a bottle via their website. If lengthening eyelashes is a goal then consider Benefit Cosmetics They're Real! Lengthening Mascara. This mascara provides curls, volume, and lengthening in a single bottle and can be purchased from Ulta for just $25.00. If someone wants a mascara that will last during high-sweat activities, Lash Blast Active Mascara by CoverGirl is the solution. This mascara comes in a variety of different colors and works to provide coverage for 24 hours at a time. This mascara can be purchased from Amazon for just $8.99. Finally, one of the best curling mascaras comes by way of L'Oreal's LP Loreal Panorama Curl Mascara. This premium mascara curls for 8 hours at a time and costs $24.95 and can be purchased directly from Walmart.

Buying the right mascara can be an exhausting task, especially when it is hard to know where to start. Fortunately, with a nudge in the right direction and a little trial-and-error, anyone can find the perfect mascara for their eyelashes. The deals listed above represent only a taste of the options out there, so go and get shopping!